Your Google Business Profile is the engine behind Maps visibility. We optimise it to increase 3-Pack placement and improve conversion from searchers who are ready to call.

• Correct categories, services & business description (aligned to real search intent)
• Photos, products, posts & Q&A structured for trust and engagement
• Review strategy + responses (signals + conversion) without looking forced
• Spam defence, duplicates, and listing hygiene to protect rankings

Local results change depending on where the person is, the device they’re using, and the intent behind the search. We build around those realities — not generic “SEO tips”.

• Proximity behaviour: searches can shift by suburb, street, and mobile location
• Relevance signals: matching services to queries that trigger Maps results
• Prominence: trust signals that build local authority over time
• Citations + consistency: strengthening legitimacy across the web

Local SEO isn’t just Maps. Your site needs pages that target services + suburbs, answer buyer questions, and funnel authority into your core pages.

• Service pages built for conversion (not thin “keyword pages”)
• Suburb / service-area targeting done properly (avoids cookie-cutter footprints)
• Internal linking that strengthens local relevance and topical authority
• Content upgrades that support AI Overviews + modern search behaviour